Tuesday, August 14, 2012

WebMarketing Survey

We've started our compilation of tools for Online Marketing, with pricing and range of service comparisons. See below for basics; obviously a work in progress. We'll continue to update as we examine the user experience through our own interactions, and those of our Followers.
Please go to our WebMarketing Survey to participate even more in this! It will not only help you assess your own strategies, but will also contribute to the final Comparative Analysis. At the same time you'll be helping the members of our Linkedin Group (ExchangeNotes) and the Followers of our website blog.

Reachlocal
·         Service:
Search engine advertising
Advertising tracking
Web marketing
Live chat
Display advertising
Banner ad design
Remarketing
Video production

·         Pricing levels: starting at $1,400/m, $3,000/m, $5,000/m
Hubspot
·         Features:
SEO tools
List creation
Business blogging platform
Lead tracking
Social media engagement tools
Extensive website, marketing, blog, and social media analytics
Email marketing
Super simple content management system
Prospect identification

·         3 packages: basic, professional, enterprise
·         Price range: $200/m to $3000/m
Infusionsoft
·         Services:
Website marketing
Pay per click advertising PPC
Search engine optimization
Email marketing

·         Products:
Web development
eCommerce website
Website credit card payment
Website
Web shop
Online web catalogue
Content management system
Website shopping basket
eCommerce website designs
Website design
Web shopping cart


 FMYI
·         Features: (free version)
File sharing
Customer support
Tasking
Search labels
Messaging
Tiered permission levels
Calendar and event sharing
Email notifications and reminders

·         Features: (paid version)
Team tasking
Surveys
Custom importing
Advanced searching
Scheduled letters
Topic tagging

 Constant contact
·         Products and Features:
Email marketing
Online survey
Social campaigns
By industry
Event marketing


 ·         Email marketing price range:

1.       standard pricing: free first 60 days, $15/m to $150/m
2.       pre-pay discount: free first 60 days, $12.75/m to $135/m
3.       nonprofit pre-pay: free first 60 days, $10.5/m to $120/m

·         Social campaigns monthly pricing:
Free to $ 49.98/m

google adwords
·         Features:
A AUD $10 activation fee
Daily budget and maximum cost-per-click(CPC) that you set (1 cent), never spend more than you want
No minimum spending or time commitment
Targeted advertising to reduce unwanted clicks

·         Price: as desired

Radian6
·         Services
Insights
Engagement console
Summary dashboard
Social enterprise
Mobile app
API data and service extensions
Professional service team


·         Pricing levels: business ($600/m), standard($1800/m), advanced($4100), pro($10,000/m)

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